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Ever heard of Brimfield Ohio? It,s ok, neither had we. That is, until we started following the hilarious and insightful adventures of Chief Oliver on Facebook.

Apparently we were not alone. 100,000 people like the page, commenting and liking every post.  That may not seem like a huge number for many departments, but the town of Brimfield only has about 3,000 residents. Let’s go through that again:

3,000 residents

100,000 facebook fans

1 outspoken and social media savvy chief

Chief Oliver has turned the police activity of this sleepy town into a collection of stories, musings and most importantly for the follower - entertainment. From funny pictures, letter posted from a thankful child and the occasional self titled "Chief's Rant," everything on that page manages to engage the reader and give them a glimpse into the small town life of a place they had never even heard of.  Given the fact that  Brimfield does not appear to be overwhelmed with criminal activity, the key word here is community. Chief Oliver writes about it, residents and many others engage with it and hopefully - trust is built.

We have written in the past that residents will likely engage and listen when information is relevant to them and here comes Brimfield PD and shows us that sometimes, with a good story and a sense of community, even information about a place thousands of miles away can bring them in by the thousands.

Edit: Why does everything fun need to be ruined by Kanye West?? Kanye was blasted by Chief Oliver for comparing his hard knock life to that of a street cop. The social media buzz took it all the way to TMZ: http://www.tmz.com/2013/12/12/kanye-west-police-chief-afghanistan-rapping-war/

Follow the Brimfield PD on Twitter -@BrimfieldPolice
and FB – www.facebook.com/BrimfieldPolice

YBT

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